CoolData blog

SCORE! (The book)




Score! Data-Driven Success for Your Advancement Team“, a book on data mining and analytics for higher education advancement by Peter B. Wylie and Kevin MacDonell, is available for order online, in both print and e-book versions. Scroll down for links to reviews!


Score!” is published by CASE, the Council for Advancement and Support of Education.


To order your copy, click here to enter the CASE book store.


Peter Wylie is a consultant with Margolis-Wylie Associates, based in Washington DC, and author of the groundbreaking 2004 book, “Data Mining for Fundraisers.” He is a frequent contributor to this blog. Kevin MacDonell is keeper of the CoolData blog and is Associate Director, Advancement Data & Analysis for the Department of Advancement, Dalhousie University in Halifax, Nova Scotia.


Follow book news on Twitter using the hashtag #scorethebook.


Even better, subscribe to CoolData by entering your email in the box on the right!






Score! Review by Sabine Schuller – Review for APRA-IL chapter. Sabine is Senior Research Specialist, Rotary International


Score! takes the edge off analytics – Review by Jennifer Filla, Aspire Research Group LLC.


Book review by Susan Bridgers, Director of CFR Prospect Research, University Development, UNC-Chapel Hill — on web site of APRA-Carolinas chapter.


Score! Even more with these additions to the acclaimed book — Eric Carlstrom of Evertrue reviews the book and makes suggestions for stuff he thinks is missing!


As well, Score! was featured in the Chronicle of Philanthropy, 19 June 2014 edition.

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