Downloadable discussion papers by Peter Wylie, John Sammis and Kevin MacDonell, as published on CoolData.org. Most of these are PDFs, and a few are Microsoft Word docs.
Data-driven prospect ID for Planned Giving
An Index of Increasing Giving for Major Donors
Why We’re Not in Love with RFM
Census Zip Code Data versus Internal Data as Predictors of Alumni Giving
Finding Prospects Flying Under the Radar: A Nuts and Bolts Approach
Finding Predictors of Future Major Givers
Logistic Regression vs. Multiple Linear Regression
How Many Times to Keep Calling in Your Phonathon?
Is the Online Behavior of Your Alums Worth Exploring?
The Tough Job of Bringing in New Alumni Donors
Does “Do Not Solicit” Mean They Won’t Give?
Making a Case for Predictive Modeling
A Pauper’s Guide to Electronic Screening
Time on the Call and How Much the Alum Pledges
Time on the Call and How Much the Alum Pledges (Part 2)
The Lopsided Nature of Alumni Giving
Are We Underestimating the Generosity of Our Older Alums?
Are We Missing Too Many Alumni with Web Surveys?
CoolData blog 