Are we missing too many alumni with web surveys? (Part 2)

Guest post by Peter B. Wylie, with John Sammis

 

Download a printable PDF version of this paper: Are We Missing Too Many Alumni P2.

 

It seems everyone we know, no matter how young or old, has an email address or uses Facebook. So we might assume that nowadays online surveys will reliably deliver a representative sampling of a school’s alumni population.

 
 

In this guest post, Peter Wylie and John Sammis demonstrate that alumni available and willing to be polled online differ from non-online constituents in potentially significant ways. Although current practice tends towards online-only surveying, the evidence suggests this probably skews the conclusions we can draw about our constituencies, with key differences that go well beyond just age.

 
 

(This is “part 2” of an earlier piece. To download the first paper, click here: Are We Missing Too Many Alumni With Web Surveys?)

 
 

Again, the link for Part 2:  Are We Missing Too Many Alumni P2.

 
 

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