Guest post by Peter B. Wylie, with John Sammis
Click to download the PDF file of this discussion paper: A New Way to Look at Survey Data
Web-based surveys of alumni are useful for all sorts of reasons. If you go to the extra trouble of doing some analysis — or push your survey vendor to supply it — you can derive useful insights that could add huge value to your investment in surveying.
This discussion paper by Peter B. Wylie and John Sammis demonstrates a few of the insights that emerge by matching up survey data with some of the plentiful data you have on alums who respond to your survey, as well as those who don’t.
Neither alumni survey vendors nor their higher education clients are doing much work in this area. But as Peter writes, “None of us in advancement can do too much of this kind of analysis.”
Download: A New Way to Look at Survey Data