CoolData blog

19 March 2012

Symposium on Data Analytics is a must-attend

If you’re interested in working with data for the benefit of a non-profit organization or for education institutional advancement, then you must make room in your calendar for the APRA Symposium on Data Analytics.

Kate Chamberlin of Memorial Sloan-Kettering Cancer Center recently posted the listserv message below which I am quoting in its entirety, with her blessing. Kate is Chair of this year’s Symposium, being held this summer in Minneapolis. I’ve attended a few of these symposiums (and presented at one), and I can tell you that they’re great. This is a conference where you can really learn, and meet the people who are doing cool stuff with data for their institutions and organizations.

Of particular interest are the Case Study sessions, which are brief (20 minutes) presentations of analytics projects that your colleagues at other institutions have carried out. If you’ve worked on a such a project, consider sharing! Contact information is included below.

Here’s Kate’s message:

Hello everyone!

Many of you may have noticed the fifth annual APRA Symposium on Data Analytics is definitely happening again this summer in conjunction with APRA’s International Conference in Minneapolis!  The dates are Wednesday and Thursday, August 1st and 2nd — some additional information is available here: http://www.aprahome.org/p/cm/ld/fid=72.

We don’t have the full schedule yet, but hopefully will within a week or so.  In the meantime, let me give you some preliminary details:

Wednesday morning the conference will open with a keynote from Rob Scott at MIT, who was instrumental in founding the Symposium, and has a bird’s-eye view of the history of analytics in fundraising, from the perspective of research, IT, front-line fundraising, and fundraising management.  Thursday morning, we will have the opportunity to join the larger conference to hear Penelope Burke, President of Cygnus Applied Research Inc., on Donor-Centered Fundraising.  http://www.aprahome.org/p/cm/ld/&fid=73

The fundamental track is intended as a two day introduction to analytics in fundraising, with the goal of giving participants a solid road map to approach their first project.  Topics will include: Various Variables: Data Preparation and Management for Successful Analytics, Walkthrough: Understanding the Problem and the Resources, Key Questions in Project Management, and Implementation.  Presenters will include Chuck McClenon at the University of Texas, James Cheng at Dana Farber Cancer Institute, Audrey Geoffroy at the University of Florida, and myself.  In addition, six short case studies from a variety of nonprofits will be presented in the fundamental track.

In the intermediate/advanced track, we will continue the focus on case study with nine short project presentations.  We will also have a presentation from Jeff Shuck of Event 360, who applies predictive modeling and segmentation to fundraising events and peer-to-peer fundraising programs.  Marianne Pelletier of Cornell University and Josh Birkholz of Bentz Whaley Flessner will present on constituent engagement.  Chuck McClenon of the University of Texas will lead a panel of practitioners to discuss the intricacies of collaborating with development IT.

Finally, we will have our usual faculty/committee panel to close the Symposium.  We will be asking our faculty, committee members, and a few guests to tell us about the one best idea they’ve heard recently in the area of development analytics, and follow up with a free-wheeling conversation including these ideas and any and all questions from the floor.

Last year we experimented with a case study format that gave us the opportunity to hear many of our colleagues present on projects they are working on at their institutions.  As you see above, with a few tweaks, we are continuing to set aside some time for case study this year.  If you’re planning to attend, I’m hoping some of you might have a project you’d be interested in presenting?  You will have 20 minutes to present a project of your choice and take a few questions.  Emma Hinke at Johns Hopkins has kindly agreed to handle the logistics of case studies for me, so if you have an idea, or would just like more information on the case studies, please be in touch with Emma at ehinke2@jhu.edu.  If we have a great flood of ideas, we may not be able to pack them all in, but wouldn’t that be a great problem to have?  Please send us your thoughts, and if we can’t manage them all this year, we’ll start a list for next year.

I do hope you will consider joining us — it’s the variety of attendees that makes the Symposium great.  I’ll let you know when we have the full schedule up on the Symposium web site.

Many thanks,

Kate Chamberlin
Chair, APRA Symposium on Data Analytics
Campaign Strategic Research Director, Memorial Sloan-Kettering Cancer Center

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