The first copies of “Score!“, a new book on data mining and analytics for higher education advancement, started coming off the presses in late April 2014. Already people are starting to receive their copies, and reviews and mentions are beginning to appear. (Scroll down for links to reviews.)
Peter B. Wylie and Kevin MacDonell are the authors of “Score!“, published by CASE, the Council for Advancement and Support of Education.
To order your copy, click here to enter the CASE book store.
Peter Wylie is a consultant with Margolis-Wylie Associates, based in Washington DC, and author of the groundbreaking 2004 book, “Data Mining for Fundraisers.” He is a frequent contributor to this blog. Kevin MacDonell is keeper of the CoolData blog and is Acting Director, Advancement Services in the External Relations Office of Dalhousie University in Halifax, Nova Scotia.
Follow book news on Twitter using the hashtag #scorethebook.
Even better, subscribe to CoolData by entering your email in the box on the right!
Score! takes the edge off analytics – Review by Jennifer Filla, Aspire Research Group LLC.
Book review by Susan Bridgers, Director of CFR Prospect Research, University Development, UNC-Chapel Hill — on web site of APRA-Carolinas chapter.
Score! Even more with these additions to the acclaimed book – Eric Carlstrom of Evertrue reviews the book and makes suggestions for stuff he thinks is missing!