Peter B. Wylie and Kevin MacDonell have co-authored a new book on data mining an analytics for higher education advancement. “Score!” will be available later this year from CASE, the Council for Advancement and Support of Education.
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Peter Wylie is a consultant with Margolis-Wylie Associates, based in Washington DC, and author of the groundbreaking 2004 book, “Data Mining for Fundraisers.” He is a frequent contributor to this blog. Kevin MacDonell is keeper of the CoolData blog and is a Business Analyst in the External Relations office of Dalhousie University in Halifax, Nova Scotia.
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